• Plan, design, deliver and execute market leading campaigns driving demand generation and general market awareness for key offerings into target market segments.
• Work with appropriate business divisions to promote and prove the value of both awareness and demand generation campaigns.
• Own the marketing calendar for demand generation and general market awareness campaigns.
• Manage the proposition development and messaging platform associated with demand generation and general market awareness programs.

Background

• Extensive marketing experience within the IT product and/or services sector, working in a Marketing Management/Segment Marketing Management role.
• Ideally educated to at least degree-level plus a further marketing or business-related qualification would be a distinct advantage.
• Sound technical appreciation, business acumen, marketing skills and a proven knowledge of the IT marketplace in the UK will all be required to develop propositions and market them effectively.
  
• Must be able to demonstrate creativity, an ability to bring solutions to market, and a record of being able to drive a solution towards successfully achieving its stated business goals.