• Define social media/digital strategy to attract and retain new customers.
• Work with international acquisitions teams in US and Europe to establish best practice.
• Own and define third party/external web traffic and email acquisition methods.
• Define and manage external media activity in conjunction with media agency.

Background

• Significant social media/digital acquisition background gained within a web based business.
• Experienced in working with a subscription based service is highly desirable.
• Track record of managing and optimising multi-channel marketing programmes.
  
• Strong analytical skills.