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Responsibilities
- Assist in the development of the overall strategic marketing plan and budget for the International Sales regions.
- Work closely with all sales account executives and partners in international regions on a frequent basis to plan, develop and executive field marketing programs.
- Own the international field marketing budget, driving regional event mix and allocating funds across regions whilst managing expenses on a monthly basis to remain within budget.
- Create and execute solutions based marketing campaigns to support lead generation requirements for International sales team.
Background
- Substantial experience in managing direct and/or channel marketing programs within a B2B software vendor.
- Knowledge of working in multiple marketing disciplines such as direct marketing, online marketing events, lead and campaign management.
- Proven experience working with sales management in field marketing program planning and execution.
- Experience working across multiple territories, cultures and languages.
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