Market outlook - Summer 2009
Main trends:

- Software firms are definitely starting to lead recovery.
- OECD sees first signs of upturn in ICT sector in May/June.
- Demand for interim/freelance marketing professionals is on the increase.
- Clients in the technology sector are briefing on the need for more formal marketing performance measurement.
- New alliances and partner activity is taking off.

Whilst 2009 has been a challenging year for most companies within the ICT sector, we are pleased to report evidence that things are starting to improve. We note overall that firms appear to be in a much stronger position than they were following the dotcom crash in 2001.

We are also seeing new and exciting thinking amongst our clients as they take advantage of the disruption caused by the downturn. Most realise that, like airplane seats and fresh food, gaining and retaining the ‘attention’ of key new and even existing customers can be viewed as a highly perishable commodity. This is exactly what a good marketer does. Therefore, understanding and managing attention will be the single most important determinant of future business success. The result of this thinking means that we are experiencing a significant increase in demand for both freelance and interim staff who are commercially minded and who can put together innovative sales and marketing plans that are KPI focused. Requirements for permanent staff are also on the increase as firms begin to prepare for the future. All in all, we are certainly seeing those ‘green shoots’.

Interestingly though, salary levels have remained relatively steady with little decrease in overall packages offered/accepted. This may be due to the fact that high quality candidates are still in demand and if they choose to move jobs will usually have a number of opportunities to consider. There is no doubt that some organisations have used the current downturn as an opportunity to look at their existing teams and rationalise where necessary.

For further information please contact us on 01932 253 352 or alternatively email us at info@marketingmoves.com